Anti-fan Marketing Feeder are re-releasing thei… September 30, 2003
Anti-fan Marketing
Feeder are re-releasing their latest LP, Comfort In Sound, with additional bonus content exactly a year after its original release. This is all very nice, except that it seems to be a good way to alienate true fans.
Feeder fans have most likely already purchased Comfort in Sound in the past year, without the limited edition additions. These fans will now have to fork out some more money in order to own the new DVD content. To me this seems like a marketing scheme which will, no doubt, fill the record company’s pockets with a lot more money, but will not do much good for the trust the fans have for the band. Furthermore, how will future purchases be considered? Should we buy the albums that we want soon after they are released, or wait a year or two for the limited edition to come out? How is that supposed to encourage the law-abiding fans to purchase CDs instead of downloading them, at least until the next limited edition is announced?
A good example of an encouraging approach comes from The Strokes, who issued a limited edition of Is This It last year, but also made sure to have a separate DVD of the additional content distributed to selected stores. It may have required a bit of hard work to get a copy, but at least it didn’t require buying the same album again.
I guess Feeder are in it for the Music, so I’ll just blame Echo for being in it for the money.



It’s finally here! My new digital camera in all it’s glory and with it, the official launch of